Lucky Charms - A Retro American Cereal
Created in 1962 by John Holahan, General Mills commissioned a team of product developers to come up with a cereal that was unique. He then mixed Cheerio's and marshmallows to come up with a really different cereal. They based the marketing around the idea of charm bracelets, with its various shapes of marshmallows, such as hearts, stars, moons and clovers, hence the name Lucky Charms. The recipe originally didn't sell well, but they then decided to add sugar to the oat cereal, and guess what...it became a roaring success. Funny that.
Over a quarter of the oat cereal is made up of marshmallows, small little dehydrated mallows of course. It used to be sold in the UK, however because of certain EU restrictions, it is now only available in smaller specialist stores, such as Heavenly Sweets. Supermarkets do sell Lucky Charms, but it is the UK version unfortunately. It's estimated that almost half the people who eat Lucky Charms are adults, we agree!
Lucky Charms are super duper popular in our shop. We have the real thing too, imported all the way from America! This sweet and sugary breakfast cereal is a winner!The cereal consists of two main components: toasted oat pieces and multi-colored marshmallow shapes, the latter making up over 25 percent of the cereal's volume! The yummy marshmallow shapes are what really makes this cereal great! Lucky Charms were the first cereal ever to have marshmallows in them!
Some people think it's a bit too sweet for breakfast but they love it as a snack instead!
'You'll Never Get Me Lucky Charms!'
Whole Grain Oats; Marshmallows (Sugar; Modified Corn Starch; Corn Syrup; Dextrose; Gelatine; Colours (E170; E102; E110; E133; E129); Artificial Flavour); Sugar; Oat Flour; Corn Syrup; Corn Starch; Salt; Antioxidant (Trisodium Phosphate); Colour Added; Natural and Artificial Flavour; Antioxidant (Vitamin E - Mixed Tocopherols).
Per pack (net weight 453g): Energy (Kcal) 1760; Fat 16g; Carbohydrates 352g; of which sugars 160g; Protein 32g; Sodium 2720mg; Fibre 32g