Swizzels Matlow - Classic English Retro Sweets The Matlow brothers began making and selling jelly and chewy sweets in the 1920's in Hackney, London. During WW2, they relocated to New Mills, Derbyshire, where it still is today. You probably know it's well known penny sweets such as Parma Violets, Love Hearts, Drumsticks and Refreshers Bars. Refreshers being the most popular seller. Their sweets are sold in over 20 countries, mainly Europe. Swizzels Matlow prides itself on having no hydrogenated fats and no artificial colours, so you might not feel all that guilty eating just 1 more!